Search engine optimisation, or SEO, is never going away. There are just as many SEO agency brands and services available nowadays than ever before. But why is this? Is there really a need for something as formal as an SEO ranking service in the modern age?
The fact is – yes – there is. SEO in the New 20s is only going to keep evolving. In fact, if you look back at how SEO has evolved over just the past five years, you’ll know that this is a topic that’s going to inspire fervent discussion for years and years to come.
The best ecommerce growth agency, for example, won’t just advise you investigate PPC avenues. For those all-important organic clicks, there is still going to be a need for your online store to adhere to tried and tested SEO methods.
But we’re getting ahead of ourselves. Why might you still want to get in touch with a professional SEO agency for business growth in the modern age?
1. Search is Still the Gateway to the Wider Web
Despite the fact that technology marches on, and that web design has come a long way indeed in the past decade, search is still the predominant force in people finding online shopping and business via the internet. In fact, Google still crunches around 40,000 global searches every second – mind-boggling!
Any ecommerce SEO agency or even a social media marketing agency will tell you that to get seen online, you still need the fundamentals of SEO, at least, to make your mark. SEO in this day and age doesn’t so much enable you to get to the top search result on every possible phrase, but it does focus on making relevant, useful content and resources more visible to searchers.
While many people will find businesses and shopping experiences online through social media such as Facebook or Instagram, any social media marketing agency UK businesses rely on will tell you that SEO has a place here, too. How do you think people find businesses through Facebook search so easily? None of this happens by chance.
While SEO is less about keyword stuffing now than ever before, it’s still hugely relevant. Don’t let anyone tell you otherwise.
2. SEO is Always Changing
One of the big reasons why SEO is still relevant in the modern age is that the rules are still changing and are always evolving. You only have to consider the past few Google algorithm updates to really get a handle on this.
A great example is voice search. With the rise of Google Home, Amazon Alexa and Apple Siri in recent years, more and more of us are searching the web by asking robo-assistants questions. This is only likely to grow further as the years go by.
Therefore, the way we lay out our websites and plan out our content needs to adapt to these changes. For example, we need to start actively answering questions, not just appealing to flat phrases. Attacking long tail keywords and phrases is a great start. However, one of the more prevalent trends is to actively answer questions in the body of content.
This is a trend that’s probably going to roll on for quite some time. Crucially, Google wants to provide its users with relevant, usable content, not just appealing material that ‘games’ their algorithms.
3. Google Demands Good Quality SEO
That’s where we come to when it comes to genuinely good quality SEO. By this, we mean that Google is looking for more than just relevant phrases and questions answered. They want you to focus on your UX, or user experience.
For any kind of professional SEO agency working today, this means attacking the speed and usability of a website. It also means ensuring that a site is responsively designed so that it can and will work flexibly across multiple devices. Smaller screens, bigger screens, even wearable tech – all are in common use now and Google understands this.
This also means doing some fine-tuning behind the scenes, too. It means making sure your meta, your mark-up and everything in between are fighting fit and ready to go. That’s one side of SEO that is never going to go away.
4. SEO Will Never Die – and This is Why
SEO isn’t a flat set of rules. It never has been. It’s been a multi-functional, evolving beast since the first ecommerce experts found a way to start climbing search rankings.
Google has wised up, too. This means that they know businesses and website owners understand how to tackle algorithms and how to optimise their content to get more views. They’ve changed the game so that irrelevant keyword stuffing is never going to get you to page three, let alone page one of the results you’re targeting.
SEO is always going to evolve. That’s why it’s so important to find an ecommerce SEO agency, or an SEO ranking service, that’s willing to be flexible. Flexibility in content optimisation and web design is absolutely imperative in the modern age. Refusal to budge is going to result in getting buried.
It may be short-sighted to say that SEO is dead. The SEO that we used to know is long gone. There is a new, flexible, scalable set of SEO solutions that are actively keeping up with Google’s movements. Google throws out new search twists and tweaks every so often simply because it can – it has the monopoly.
However, that doesn’t mean website owners and SEO experts can’t keep up. Google has a wealth of different resources and tools that we can all use to make sure that we are keeping an eye on search performance. There are fewer excuses than ever to manage and improve on our current SEO strategies.
Therefore, now may be the best time for us to accept that SEO is always going to need to change. What it isn’t time for is to give up – as it’s not only alive and kicking, it has never been more relevant in an ever-changing online world.