Social media is a mixed bag. With so many different platforms to choose from, it’s hard to know which is going to work best for your brand. That’s why research is always a good idea, and why getting to know your audience is crucial!
However, you may have found your perfect social platform but just don’t know how to work it to your advantage yet. Don’t worry! Here are some great cross-platform social media marketing ideas you can use to help boost your profile no matter the audience.
1. Be Clever About Facebook Ads
It’s fairly common to see Facebook ads for various businesses just connect to e-commerce. The fact is, while this is a pretty clever call to action, it is not always going to end up appealing to a mass base. Therefore, you really need to think about linking those ads to somewhere a little more useful.
Why not promote content through Facebook ads instead of linking to a product? This is a great way to introduce your authority work to your customers, rather than just pushing for the hard sell. It sticks out less, and it’s more likely to connect well with real people.
2. Use Facebook Live
Facebook Live is a feature that not all businesses and brands are making use of. It’s a shame, because this function really does let you interact with people as and when they find you. It more or less opens the floor to your followers and fans, meaning that you can effectively run a live Q&A session with set start and end times.
This is especially more popular in a world where we are all more accustomed to video calling, meaning now really might be the time to set up regular video chats to unveil products, answer questions, and just connect.
3. Use Twitter to Build Links
Anyone with a little bit of SEO knowledge will likely tell you that link building is so important in online marketing. This is where you encourage other sites to link back to you – and therefore build authority. You can pretty much do the same with Twitter.
It’s not uncommon for people to reach out to likeminded accounts and online presences to share content, maybe on a like for like basis. There are also endlessly popular hashtags such as #FollowBackFriday, where you can recommend people and accounts for your own followers to, well, follow.
4. Get Involved on Twitter Chats
Twitter might not seem like the easiest engine for you to host big, round group chats, but believe it or not, anything is possible. You can join specific hashtags to discuss various movements and moments in your industry or concerns that are affecting professionals in your niche.
This is as easy as hopping on a relevant hashtag. There are plenty of guides online that cater to different niches, and you will likely find that there are plenty with different start times, so make sure to put them in your diary.
5. Use Instagram Tags Wisely
Instagram is one of the absolute best social media platforms for mass tagging, and it’s not actually frowned upon! It’s an excellent exercise to upload a photo or image, and to tag relevant, far-reaching accounts. For example, if you upload a photo of your motorbike, you might want to tag popular bike appreciation accounts, or even a few local manufacturers.
This works somewhat in the same way as Twitter link sharing. It’s a like for like process. No one dislikes getting tagged unless it’s irrelevant, so providing you are picking accounts that actually have relevance to your work, then you are more than fine.
6. Use Instagram to Launch Product Videos
Yes, it’s tempting to just use YouTube to host video content – product line launches or otherwise – but the fact is, Insta is getting more and more video friendly. Longer videos on the network mean that you could effectively show off your latest lines and announcements in-app, meaning your fans and followers will never have to go elsewhere to find out more.
Instagram is fast becoming the go-to app for online marketing convenience, so please make sure you use it to your advantage. Your customers and fans will thank you for it!
7. Go Behind the Scenes on Snapchat
Snapchat is a really interesting social app as it’s something of a different entity to the rest. You can upload and share videos directly with followers that only last a few seconds. Therefore, you could take this opportunity to really build up a character for your brand. One of the best ways, for example, could be to post sneak peeks behind the scenes, to show a little humour.
People love brands with personality and that ‘human touch’! Therefore, it makes sense to humanise your brand and to show that, behind it all, you’re just like everyone else! Show the making of a product or the process behind a new campaign.
8. Keep Using YouTube
One of the keys to YouTube success is to use it frequently. This goes for much of social media, of course, but with YouTube, you are pretty much promising followers that you will upload regularly. Why else would you ask them to subscribe and to click that little bell?
If you only ever upload content once a month or even two or three times a year, you are going to lose interest. Therefore, make sure to set up a schedule or calendar that keeps people up to date and entertained.
9. Use Video CTAs
Finally, make sure that if you are going to use YouTube regularly, that you make sure you are creating content that still has versatile calls to action. It’s not enough to keep saying ‘like and subscribe’.
At the ends of your videos, you should be making sure to link to offers and deals that viewers can head straight to after your pitch. You could also use the annotations system to link to useful content throughout the video. Go wild!